QUESTION 4:
Cancun: British market, one of the most profitable, has collapsed
Although Quintana Roo has the most visited destinations and has broken records in
arrival of tourists but the absence of the British market becomes more evident, since
It is one of the most profitable for the destination and affects the income generated by tourism.
British travelers take vacations for at least two weeks, take care of their
budget, but they especially choose the all-inclusive model accommodations
and with the difference between the value of the pound sterling and the Mexican peso they have the
possibility of spending more, making it a more profitable tourist for Mexico, so
Carlos Velázquez points out in his Money in Image column.
It also refers to the difference in the tastes of tourists.
Americans who lead the market, where it is noted that they are less demanding and
spend more and the Colombian who occupies third place, who only travels for stays
short one week and spend less.
However, it would be a matter of promotion in the British country, where 10 years ago it was
managed to increase the issuance thanks to a campaign developed by the government
Mexican, with good results. “Great Britain became the third issuing country
of travelers to Mexico, which in some years exceeded 600 thousand,” reveals Velázquez
in his column.
As reported by REPORTUR.mx, the Cancun International Airport has been
already placed some 10 percentage points above the figures reached in
2019, a year in which 23.4 million passengers arrived, so it is expected to close
2022 with significant growth, meaning that the figure of 25 could be reached
million passengers. (Cancun Airport already exceeds the number of passengers of
2019).
Carlos Trueba Coll, director of the Cancun International Airport, trusted in the
good performance of the destination, which has allowed this growth, with an average
of 510 daily operations and peaks of more than 600 operations in one day. “Already
We surpassed the numbers from 2019, we are doing quite well, with eight to 10 percent
above 2019 and we hope to close with that percentage for the remainder of the year.
year,” he reported at the time.
Source: www.reportur.com (01/08/2022)
A. (1 point) Identify the variables that could have affected the interest of tourists
British, to visit Cancun.
B. (1 point) Graphically show how the year 2022 would be closing according to
REPORTUR.com. Please indicate which determinants would be influencing your results.
C. (2 points) What effect would be generated in this market if new airlines entered the market?
Cancun market? Briefly explain and analyze graphically.
4.5