Yes, JJ Company should go ahead with this investment. Here's why:
**Net Present Value (NPV) Analysis**
The Net Present Value (NPV) is a financial metric used to evaluate the profitability of an investment. It calculates the present value of expected future cash flows from a project and subtracts the initial investment cost. A positive NPV indicates a profitable investment, while a negative NPV suggests a potential loss.
**Calculation:**
1. **Calculate Present Value (PV) of Cash Flows:**
* PV Year 1 = £100,000 / (1 + 0.04)^1 = £96,153.85
* PV Year 2 = £120,000 / (1 + 0.04)^2 = £110,769.23
2. **Calculate Net Present Value (NPV):**
* NPV = (PV Year 1 + PV Year 2) - Initial Investment
* NPV = (£96,153.85 + £110,769.23) - £150,000
* NPV = £57,100.59 (approximately)
**Decision:**
Since the NPV is positive (£57,100.59), it indicates that the project is expected to generate a return higher than the required rate of return of 4%. Therefore, JJ Company should go ahead with the investment.
**Key Points:**
* A positive NPV suggests the investment is expected to create value for the company.
* The higher the NPV, the more attractive the investment.
* NPV analysis is a valuable tool for making informed investment decisions.